Cult jewelry and accessories brand by boe began in 2000 as an intimate retail shop (originally named Annika Inez) on the upper east side of Manhattan, which also served as Annika’s workshop. The designer’s scandanavian roots and diverse creative experiences – including interior design studies at Parsons and an apprenticeship with a couture dressmaker in Dubai – immediately yielded something altogether provocative and new in the contemporary jewelry market. Along with Annika’s uncommon take on architectural and nature-inspired pendants, cuffs, and earrings quickly gained attention. Soon after opening their boutique, by boe began to expand with a larger retail outpost in Soho and the establishment of a new wholesale jewelry business. Each season’s limited-run designs have become collectors’ items among by boe enthusiasts. Popular with the fashion and style media, by boe is constantly being worn by celebrities, and continues to be a favorite with fashion editors at magazines around the world with every new season. by boe’s jewelry is designed and handmade in their NYC studio using 14-kt gold-filled, sterling silver and a mix of new and vintage materials from around the world.